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C O Û T D E L A L I B E RT É, which translates to the cost of freedom, was birthed to the burst the bubble of unimaginative clothing with a myriad of colours, extravagant fabrics and bold silhouettes. From the mind of the True Religion founder Jeff Lubell, created the collection from an inspiration of the psychedelic revival of a simpler time when the youth of this country envision real freedom in the 70s.
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