For ELSE founder Ela Onur, celebrating women has been a lifelong pursuit. While working at her family’s textile plant starting in her teen years, she developed her technical background and learned about the industry. But she soon saw a serious lack in the lingerie market. So she started ELSE with one simple focus: to create lingerie that’s equal parts comfortable and stylish, and makes women feel like the best version of themselves.
ELSE LINGERIE PF / FW23 FASHION LINESHEET