Founded in Paris, TRUE TRIBE was born from the need to explore more remote and untamed places in search of peace. Conceived with the conviction that the mind needs a place where it can breathe.

TRUE TRIBE exclusively handcrafts its garments on-demand
in its own studio and holds no inventory in order to reduce
production waste and align to its bare minimum mantra.

In 2018, TRUE TRIBE co-founded ZERO WASTE
STUDIO, a couture atelier in the Indian subcontinent
to vertically integrate all its operations.

The studio honors the region's textile heritage by
creating a peaceful environment with outstanding
working conditions, where skilled artisans regain
pride in their craft.

ZWS aims to instill a culture of true luxury in
textile craftsmanship.

"We saw an opportunity to challenge Fast Fashion in the Indian subcontinent to help the region transition to Slow Fashion."

Alexandre Sundberg, Founder